Hyderabad-based Vasundhara Diamond Roof has come out with a heritage jewellery collection that is based on Indian architecture. The collection draws inspiration from heritage sites such as Sanchi Stupa, Taj Mahal, Hampi ruins, Charminar, etc. The jewellery pieces sport motifs and the architecture style of these sites.

Talking about this collection, Ayushi Kasaraneni, marketing head of the brand, said that for this collection, the company has derived inspiration from Indian history. The brand has designed jewellery based on the ancient architectural styles, and correlated existing designs with those sites.

Providing details about a piece from the collection, Kasaraneni says that its dimensions fit with the dome of the Taj Mahal. For this, the company delved into Mughal elements of floral motifs.

The brand has been aggressive on social media for the past one year, and that has paid rich dividends to the company.