GIVA, the online silver jewellery start-up, has said it will be collaborating with department store Shoppers Stop to augment its offline presence in key Indian metro cities.

This association will result in GIVA’s products being available across Shoppers Stop stores in Mumbai and Bengaluru, to begin with, and is part of the company’s plan to establish a physical presence across the country.

According to GIVA, the collaboration will help it expanding its customer base by physically showcasing pure silver jewellery that is ideal for daily wear, as well as festive wear. The company is targeting revenues of over Rs 100 crore in this fiscal year by the augmented sales through in-store purchases at Shoppers Stop outlets.