Silver jewellery startup GIVA has raised $10 million (around Rs 74 crore) from investors, including Sixth Sense Ventures, to grow its business through offline and online mode. The company, in its series A funding round, raised $10 million, led by D2C-focused venture capital funds Sixth Sense Ventures, A91 Partners, and other marquee investors like India Quotient, Grand Anicut Angel Fund, and Founder's Bank Capital.

GIVA will use the funds to proliferate both online and offline channels with its range of modern silver jewellery for everyday use.

The start-up will also use part of the funds to expand its international presence.

While most of the capital raised will be pumped into driving product development, the company plans to venture into new product categories to appeal to a wider set of audiences.

GIVA offers a range of designs in metals like 18K gold, Rose Gold, and oxidized silver with embellishments of zircon, pearl, marcasite and other coloured stones.