Vummidi Bangaru Jewellers (VBJ), a renowned heirloom jewellery brand, has unveiled its festive campaign ‘Auspicious Akshaya Tritiya’ in celebration of the upcoming auspicious day on 30 April 2025. This year’s campaign holds special significance as VBJ also marks a major milestone — its 125th anniversary.

Running from 15 April to 1 May, the campaign highlights VBJ’s signature craftsmanship across a wide selection of gold, platinum, diamond, and precious stone jewellery, as well as silverware. With evolving customer preferences, the brand is showcasing collections that balance timeless tradition with contemporary design influences.

To commemorate both Akshaya Tritiya and its anniversary year, VBJ is offering up to 20% off on making charges across select collections. Additionally, shoppers can avail of 3% to 5% discounts on solitaires during the campaign period.

VBJ continues to uphold its legacy while adapting to changing trends, offering its customers pieces that not only celebrate tradition but also reflect modern elegance.