Tanishq, the flagship jewellery brand from the Tata Group, has unveiled its latest natural diamond collection, ‘Élan’, a dazzling ode to self-assured femininity and contemporary glamour. Designed for the woman who commands attention and celebrates her individuality, Élan marks a bold addition to the brand’s portfolio of fine jewellery
Designed for the woman who commands attention and celebrates her individuality, Élan marks a bold addition to the brand’s portfolio of fine jewellery.
Élan redefines statement diamond wear, offering 33 high-impact designs that blend cutting-edge craftsmanship with feminine sophistication. From sculptural bangles and layered pendant sets to show-stopping necklaces, the collection is crafted to celebrate milestone moments and special occasions in a woman’s life.
“This collection is for the woman who’s not just dressing up, but showing up — for herself and for the world,” said Pelki Tshering, Chief Marketing Officer, Tanishq. “With Élan, we pay tribute to her inner and outer sparkle. It’s designed for those standout moments where she deserves to be seen, celebrated, and remembered.”
A key highlight of Élan lies in its intricate design language. The pieces feature multi-layered gold jali structures, blooming floral motifs, and pavé-set diamonds that evoke a sculptural, fluid grace. The craftsmanship ensures that each piece embraces the body with natural ease while exuding a distinctly modern elegance.
With a commitment to uncompromised quality, Tanishq sources only the top 5% of natural diamonds globally, known for their exceptional brilliance and light performance. Élan thus becomes not just a jewellery collection, but a declaration — of success, style, and self-expression.
Positioned at accessible luxury price points, Élan aims to appeal to the fashion-forward woman who views diamonds as an extension of her personal story and style. Whether marking achievements or turning heads at celebratory events, Élan is crafted to make her presence unforgettable.
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