Limelight Lab Grown Diamonds, one of India’s leading lab-grown diamond jewellery brands, has unveiled an ambitious expansion strategy aiming to operate 200+ exclusive stores by 2027 amid rapidly growing demand for lab-grown diamonds across urban and Tier II markets.

The plan follows a Rs 250 crore funding round and an integrated growth blueprint that includes in-house diamond growing and manufacturing capabilities — positioning Limelight as a fully integrated player in the lab-grown diamond value chain.

According to industry reports and company announcements, the vertical integration is designed to reduce reliance on external suppliers, improve cost efficiencies, bolster quality consistency and accelerate product development cycles. The fresh capital is earmarked for strengthening design capabilities and scaling retail operations nationwide.

Limelight’s current footprint — comprising exclusive brand outlets and shop-in-shop formats across more than 40 cities — will form the foundation for this next phase of growth. Company leadership has highlighted 2025–26 as a pivotal period for franchise partner onboarding, market penetration drives and brand visibility enhancement to support the 200-store target by 2027.

Retail industry observers note that lab-grown diamonds are gaining traction among younger and value-conscious consumers, driven by affordability, sustainability preferences and design diversity — creating fertile ground for organized retail expansion.

Limelight’s strategy reflects broader shifts in the Indian gems and jewellery sector, where brands are increasingly leveraging franchising, omnichannel engagement and supply-chain optimization to harness category growth and competitive differentiation. For retailers and manufacturers, Limelight’s roadmap signals continued opportunity in the lab-grown diamond segment — particularly in markets beyond traditional metro strongholds.