Isharya Launches 'Indinoor'—A New Chapter in Festive Indian Jewellery

In a move set to redefine the landscape of ethnic fashion jewellery, the House of Isharya has launched Indinoor, a vibrant new brand tailored for the modern Indian woman. With its debut collection, Jewels of Happiness, Indinoor fuses traditional artistry with contemporary flair to create pieces designed for every celebration

Post By : IJ News Service On 23 May 2025 3:24 PM

Positioned as a celebration-first label, Indinoor offers accessible luxury that caters to weddings, festivals, and intimate gatherings alike. The brand is built around the idea of joyful self-expression—blending cultural depth with stylish individuality.

“Indinoor was born from a desire to make ethnic jewellery more versatile, inclusive, and reflective of today’s Indian woman,” said a spokesperson from the House of Isharya. “It’s about honouring tradition while embracing evolution.”

Crafted with Isharya’s signature attention to detail and quality, the collection draws inspiration from India’s rich craft heritage—offering bold silhouettes, intricate detailing, and vibrant palettes at accessible price points. Indinoor aims to become a one-stop destination for ethnic occasion jewellery, with plans to offer one of the widest and most diverse assortments in the market.

At its core, Indinoor champions jewellery that is not only beautiful but meaningful—pieces that mirror the wearer’s journey and sense of identity. With Jewels of Happiness, the brand promises something unique for every mood, story, and celebration.

In a country where life’s moments are marked with sparkle, Indinoor arrives as a fresh, festive, and fashion-forward answer to the evolving tastes of India’s jewellery lovers.

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