INDIAN JEWELLER

Indriya Unveils ‘Anantara’: A Gold Masterpiece Celebrating Hyderabad’s Sacred Artistry

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its first regional showpiece, Anantara — an intricately crafted 22KT gold creation that pays homage to Hyderabad’s rich spiritual and artistic heritage

Post By : IJ News Service On 28 May 2025 3:50 PM

Drawing inspiration from the divine embellishments of Dravidian architecture, Anantara is modelled after the sacred motifs found in the Hoysala-era Chennakeshava and Keshava temples of Somanathapura. The piece is designed in three elaborate layers, each evoking a distinct narrative of divine symbolism and temple artistry.

“With Anantara, Indriya begins a remarkable journey to honour the rich cultural diversity of India,” said Sandeep Kohli, CEO, Indriya. “This inaugural creation is a reflection of our deep commitment to preserving traditional kaarigari while capturing the vibrant legacy of Hyderabad through enduring, elegant design.”

Part of Indriya’s vision to elevate regional narratives through contemporary luxury, Anantara stands as a celebration of craftsmanship, history, and identity. The launch signals the brand’s intent to create culturally rooted masterpieces that resonate with modern sensibilities while honouring India’s artistic legacy.

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