Indriya Rolls Out Bridal Campaign for Wedding Season, Featuring State-Inspired Collections
Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.
Indriya Unveils ‘Anantara’: A Gold Masterpiece Celebrating Hyderabad’s Sacred Artistry
Indriya, the jewellery brand from Aditya Birla Group, has unveiled its first regional showpiece, Anantara — an intricately crafted 22KT gold creation that pays homage to Hyderabad’s rich spiritual and artistic heritage
Jewellery Brand Indriya Opens First Store in Hyderabad
Indriya, the jewellery brand from Aditya Birla Group, takes a significant step in its national expansion with its debut in South India, launching its first store in Hyderabad.
The Vital Role of Artisanal Skills in Contemporary Indian Jewellery
In an age where fast fashion often overshadows craftsmanship, Indian jewellers are championing the revival of artisanal skills. By seamlessly blending traditional techniques with contemporary designs, they are catering to a modern clientele, while preserving the rich cultural heritage of India, finds out Priyanka Talreja Garegrat
- 1
