Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus
Featuring statement pieces such as Orion, Lyra, Starveil, and Solasta, the line includes necklaces, bangles, earrings, and rings crafted to evoke the brilliance of starry skies. Aasmaniyat pairs Indriya’s signature sparkle with coloured gemstones that mirror the twilight blues and aurora greens of the night sky, seamlessly blending traditional Indian craftsmanship with a modern design sensibility.
The launch is supported by a visually immersive campaign film starring Aditi Rao Hydari and directed by filmmaker Anvita Dutt. The film takes viewers on a dreamlike journey through the cosmos, capturing the poetic interplay between light, jewellery, and emotion.
The campaign will span connected TV, print, OOH, and digital platforms, reflecting Indriya’s commitment to accessible luxury. The brand now operates 25 stores across key cities in North, South, and West India, including Delhi, Mumbai, Pune, Hyderabad, Ahmedabad, Jaipur, and Patna.
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