The government has officially approved hallmarking for 9-karat gold jewellery, expanding the existing range of certified gold purities in an effort to make the yellow metal more accessible to cost-sensitive buyers.
Until now, hallmarking standards applied to 24K, 23K, 22K, 20K, 18K, and 14K gold. The addition of 9K gold, which contains 37.5% gold content, is expected to provide a more affordable option for consumers, particularly in rural areas where price remains a major barrier to gold purchases.
The move comes against the backdrop of a steep 60% decline in gold sales volume in June—the sharpest fall since the Covid-19 pandemic. The introduction of certified low-karatage jewellery is also expected to appeal to younger consumers seeking lighter and more affordable pieces without compromising on quality assurance.
By broadening the scope of hallmarking, the government aims to enhance trust, improve transparency, and offer jewellers greater flexibility in catering to evolving consumer preferences.
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