Anmol Jewellers has announced the launch of Anmol Accents, a new line of everyday-luxury jewellery designed for the modern Indian woman.
Spearheaded by Trisha Datwani Anand, second-generation jeweller and daughter of founder Ishu Datwani, the collection was unveiled in Mumbai with actor Richa Chadha as the face of the launch.
Aimed at women who blend ambition, identity, and self-expression into their daily lives, Anmol Accents reimagines fine jewellery as a part of one’s everyday story — not just reserved for special occasions. From updated mangalsutras and minimalist hoops to stackable gold bracelets, the collection emphasises fluidity, intention, and wearability, while retaining the legacy craftsmanship Anmol is known for.
“Accents is my way of saying: I see you. Because I am you,” said Trisha Datwani Anand, highlighting how the line draws from her personal journey through leadership, marriage, and modern womanhood.
The brand’s founder Ishu Datwani added, “Anmol has always been a brand of firsts, and Accents is another one continuing that legacy. This is jewellery for women writing their own definitions of luxury every day.”
The launch also marked Anmol Accents’ commitment to social impact, announcing a CSR partnership with Srujna Charitable Trust. The initiative will support Srujna’s Super Didi Program, which helps underserved women across India gain digital literacy, entrepreneurial skills, and community leadership. Through 12 “Super Didis,” the programme aims to impact 240 women across six locations.
In a creative move, the brand has also rolled out a spoken word poetry campaign—a digital initiative featuring 50 original poems reflecting modern women’s experiences, including topics like imposter syndrome, the power of saying no, and navigating pay gaps. These will be shared across Anmol’s social media platforms starting August 2025.
With Anmol Accents, the 1986-established house is bridging generational style preferences while staying rooted in craftsmanship, empowerment, and personal expression.
Be the first to comment