Limelight Diamonds, India’s largest lab-grown diamond jewellery brand, has expanded its presence in Telangana with the launch of a new store in Himayat Nagar, one of Hyderabad’s busiest shopping destinations. This marks the brand’s third outlet in the city, after successful stores in Somajiguda and Gachibowli.

The new boutique highlights Limelight’s signature collections—ranging from solitaire necklaces, earrings, and bracelets to men’s jewellery—crafted using cutting-edge technology with a strong focus on sustainability and conscious luxury. The store design reflects a blend of elegance and minimalism, aimed at creating a modern and welcoming retail experience for discerning customers.

At the launch, Karam Chawla, Director, and Sanchit Agarwal, Regional Partner, joined the Limelight leadership team to unveil the store.

“Hyderabad has been one of our most important markets, where customers truly appreciate innovation, craftsmanship, and conscious luxury. With Himayat Nagar, we are proud to open our third store in the city, making sustainable diamond jewellery more accessible than ever before,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds.

Adding to this, Karam Chawla noted, “Customers in Hyderabad are seeking jewellery that embodies timeless beauty as well as progressive values. With this store, we bring our most-loved solitaire collections closer to the city’s core, while continuing to deliver transparency, value, and personalised experiences.”

Highlighting Himayat Nagar’s retail significance, Sanchit Agarwal said, “This store not only showcases exquisite lab-grown diamonds but also provides unique services such as lifetime buyback, 100% exchange guarantee, and jewellery insurance—features that set Limelight apart in the industry.”

To celebrate the launch, Limelight is offering 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases above Rs.1 lakh, valid until 30 September 2025.

With over 50 exclusive brand outlets and 40+ shop-in-shops across 45+ cities, Limelight Diamonds continues to strengthen its retail presence nationwide, catering to India’s growing demand for sustainable luxury.