Jewelbox, one of India’s fastest-growing lab-grown diamond jewellery brands, has launched its first-ever Diwali campaign, featuring Bollywood actress Vaani Kapoor as the face of the festive season.

The campaign film narrates an emotional mother-daughter story, highlighting how jewellery is not just an adornment but also a vessel of love, gratitude, and memories that transcend generations. With the tagline “This Diwali, Say it with a diamond,” Jewelbox aims to position diamonds as symbols of enduring affection and celebration.

The campaign will roll out nationwide through outdoor media, digital platforms including Instagram, YouTube, and Meta, as well as exclusive festive offers—25% off on diamonds, 50% off on making charges, and gifts with purchase, available until Diwali.

“Diwali is about light, love and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond,” said Vidita Kochar Jain, Co-Founder of Jewelbox.

Founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has quickly established itself as a trusted name in “conscious luxury,” offering ethically sourced lab-grown diamond jewellery that blends craftsmanship, sustainability, and affordability. The brand has a growing retail footprint across nine cities, including Mumbai, Delhi, Chennai, Kolkata, and Bangalore, alongside a strong e-commerce presence.