VBJ Since 1900 has launched its first-ever Grand Jhumka Festival, a month-long celebration of India’s iconic jhumka jewellery. Showcasing gold, diamond, and silver designs that blend South Indian heritage with modern elegance, the collection caters to Gen Z buyers, working professionals, and seasoned collectors, highlighting timeless craftsmanship, versatility, and contemporary style.
VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India’s most trusted heirloom jewellery houses, has unveiled its maiden Grand Jhumka Festival—a month-long celebration dedicated to one of India’s most iconic jewellery forms. Running from October 1 to 31, the festival presents a diverse curation of gold, diamond, and silver jhumkas that pay homage to tradition while embracing modern sensibilities.
Reimagined for today’s woman, the collection spans temple-inspired heritage designs, diamond-studded silhouettes, statement occasion wear, and petite “baby jhumkas” crafted for lightweight elegance. With styles suited for Gen Z buyers, working professionals, and seasoned collectors, the range balances accessibility, versatility, and timeless charm.
VBJ’s legacy as a fifth-generation family-run brand adds historical weight to the festival. Known most notably as the makers of the Sengol—the sacred sceptre rediscovered after 72 years and now enshrined in India’s new Parliament—the brand continues to link tradition with contemporary relevance.
“For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece—crafted for movement, identity, and expression,” said Amarendran Vummidi, Managing Partner, VBJ Since 1900.
“A jhumka is more than an ornament—it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance,” added Jithendra Vummidi, Managing Partner, VBJ Since 1900.
The festival’s craftsmanship highlights include South Indian close settings, coloured stone accents, tassel-inspired motion-friendly forms, and weight-optimised silhouettes that combine luxury with everyday wearability. Adding a nostalgic twist, the campaign tagline “Jhumka gira re...VBJ ke bazaar mein” bridges generations with wit and cultural resonance.
The VBJ Jhumka Festival Collection is now available at all VBJ stores and online, with select customisation options extending the brand’s tradition of bespoke service.
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