Radhika Jeweltech has announced the launch of its latest bridal collection, “Nayi Kahani – The New Chapter”, a poetic homage to the modern Indian bride who blends tradition with self-expression. Crafted in gold, diamonds, and polki, the collection redefines bridal finery as an intimate narrative of identity, strength, and legacy.

More than a collection, Nayi Kahani is positioned as an emotive journey. Each creation tells a story — of heritage, hope, and transformation — celebrating the evolution of bridal jewellery from ornate custom to deeply personal art form. The pieces are crafted by master artisans, uniting India’s timeless design vocabulary with contemporary textures and silhouettes. No two jewels are alike, each bearing the mark of individuality.

“Today’s bride is redefining opulence,” said Ashok Zinzuwadia, Managing Director, Radhika Jeweltech Ltd. “She desires pieces that reflect her roots but are versatile enough to wear beyond the wedding day. Our modern polki chokers embody that shift — they’re not just bridal jewels; they’re timeless heirlooms designed for a lifetime of occasions.”

The Nayi Kahani collection explores lightweight, layered necklaces that combine multiple textures and metals for ease of movement, alongside contemporary interpretations of temple jewellery featuring minimalist lines and sacred motifs. Other highlights include botanical enamel cuffs, oversized maang tikkas, dramatic headpieces, and multi-layered sets combining pearls and Polki diamonds for multidimensional grandeur.

With price points ranging from Rs.1,00,000 to Rs.50,00,000, the collection embodies both accessibility and aspiration. Designed for the new-age bride who seeks meaning over excess, it resonates with broader trends shaping the 2025 bridal season — multifunctional jewellery, sustainable materials, and heirloom-worthy craftsmanship that endures beyond the wedding day.

Headquartered in Gujarat, Radhika Jeweltech continues to expand its presence through flagship boutiques and retail points across India, with an emphasis on craftsmanship, storytelling, and innovation.

In a market where Gen Z and millennial brides are reinterpreting heritage pieces — layering gold chains, pairing kundan earrings with denim, and embracing cultural motifs through a modern lens — Nayi Kahani stands as both reflection and revelation: a collection that honours the past while empowering the bride to write her own story.