Glow by Kirtilals, the contemporary diamond jewellery brand from the house of Kirtilals, has announced the grand opening of its newest showroom on MG Road, Vijayawada — marking the brand’s 8th retail outlet and further strengthening its presence in South India.

The new showroom showcases an exquisite range of lightweight natural diamond jewellery starting at Rs.7,000, thoughtfully curated for today’s Gen Z consumers who value both design and meaning. Blending modern aesthetics with timeless elegance, the collection caters to everyday wear as well as festive and special occasions.

Each piece from Glow by Kirtilals reflects the brand’s hallmark craftsmanship, created at its state-of-the-art in-house manufacturing facility using cutting-edge technology and expert artistry. The result is jewellery that shines with superior brilliance, quality, and durability.

Strategically located on Vijayawada’s bustling MG Road, the store promises an immersive and welcoming retail experience, offering personalised service and expert guidance to help customers discover jewellery that complements their individual style.

Speaking at the inauguration, Suraj Shantakumar, Director – Business Strategy, Kirtilals, said, “We are delighted to bring Glow by Kirtilals to Vijayawada, a city that celebrates culture and fine craftsmanship. This launch is part of our mission to connect with younger audiences and offer jewellery that reflects their modern sensibilities while maintaining our heritage of trust and excellence.”