The theme poster of the 21st Jaipur Jewellery Show (JJS 2025) was officially launched at Hotel Rose Amer by Miss Universe India 2023, Shweta Sharda, who also serves as the brand ambassador for this year’s edition. The event also marked the launch of the ‘Coloured Gemstone Promotion Group’, introduced in the presence of the JJS Organising Committee and leading jewellers.

Scheduled to be held from December 19 to 22 at the Novotel Convention Centre, Sitapura, this year’s JJS is set to be the largest ever, with 1,225 booths and 658 exhibitors. Speaking at the launch, Shweta Sharda expressed her excitement, stating, “It is truly an honour to be the brand ambassador for JJS this year. I am delighted to be in Jaipur for the first time and to have received such warmth in this city known globally for its exquisite jewellery and colourful gemstones.”

Chairman of the JJS Organising Committee, Vimal Chand Surana, announced that the central theme for 2025 will be ‘Coloured Gemstone’, reinforcing Jaipur’s legacy as a global hub for gemstone craftsmanship. He noted that JJS continues to grow year after year, supported by exhibitors, visitors, and partners.

Secretary Rajiv Jain shared further insights, stating that the ‘Pink Club’ will once again serve as a key B2B interaction zone, featuring 74 booths, including dedicated jewellery and gemstone sections. Under the Jaipur Jewellery Design Festival (JJDF), 67 booths will offer a platform to emerging designers. Additionally, promotional roadshows are underway across multiple cities to expand engagement ahead of the show.

Joint Secretary and Spokesperson Ajay Kala, who moderated the program, reiterated JJS’s position as India’s leading B2C jewellery show and a significant B2B platform, predicting over 50,000 visitors for this edition.