Every Indian bride carries with her a world of emotions — the rituals she has grown up watching, the culture that shaped her, the memories she holds close, and the jewellery that becomes part of her identity on the most significant day of her life. Malabar Gold & Diamonds, one of the world’s largest gold and diamond retail chains, has long understood this deep cultural connection. Its bridal range is built on meticulous curation and craftsmanship, ensuring jewellery created with purity, intention and an unwavering respect for the traditions each bride represents.

Marking a key milestone in its brand journey, Malabar Gold & Diamonds has unveiled the 15th edition of its flagship Brides of India campaign, one of the country’s biggest and most influential bridal properties. This landmark edition features 22 brides and 10 celebrated personalities, including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh, representing the campaign’s scale, diversity and enduring emotional appeal.

Speaking about the significance of this 15-year journey, M. P. Ahammed of Malabar Gold & Diamonds said, “Each year, the Brides of India campaign is our tribute to the brides of this country, and the 15th edition marks a significant milestone for us. We have highlighted how brides honour tradition while bringing their own expression to it. This edition celebrates the depth of those traditions — the memories, rituals and relationships that define her. With Malabar’s commitment to transparency and quality assurance, we want every family to feel confident in choosing jewellery that is meaningful and trustworthy.”

Celebrating a Panorama of Indian Bridal Diversity

True to its legacy, the 2025 Brides of India edition magnifies the vast landscape of Indian bridal customs. The collections span the country’s cultural spectrum, honouring regional identities through jewellery that is crafted with authenticity and precision. These include the regal polki craftsmanship of Rajasthan, Tamil Nadu’s temple-inspired gold artistry, Kerala’s traditional kasavu-influenced bridal gold, and the intricate motifs that form the backbone of West Bengal’s jewellery heritage.

Alia Bhatt, who embodies one of the campaign’s bridal expressions, said, “Every bride brings her own personality into her wedding, expressing tradition in a way that feels true to her. That’s what Brides of India represents. Malabar captures this beautifully through jewellery that feels meaningful, contemporary and connected to her story.”

Kareena Kapoor Khan added, “Every bride carries the traditions she has grown up with, and weddings bring that heritage to life through every ritual and moment. What I admire about Brides of India is how Malabar brings these stories together under one cultural narrative while keeping the bride at the centre. Being part of this campaign has always felt special because it celebrates our roots with sincerity and elegance.”

Traditions That Travel Across India

One of the distinguishing strengths of Malabar Gold & Diamonds is its ability to offer cross-cultural bridal design access across every market. A bride in Chennai can choose an elaborate Rajasthani polki set, while a bride in Delhi can bring home temple jewellery from the South — reflecting Malabar’s expansive design archives and customisation capabilities. This design freedom is backed by the brand’s manufacturing depth, cultural research and long-standing artisanal expertise.

The 2025 campaign features some of Malabar’s most celebrated bridal lines:

• The Divine Collection, rooted in Indian heritage and temple art

• The gemstone-rich Precia Collection, featuring rubies, emeralds and sapphires

• The Diamond Collection, combining radiant diamonds with motifs inspired by India’s cultural landscape

These collections together form a vivid and cohesive tapestry of India’s bridal identity — one that Brides of India has built with authority over 15 years.

Adding to the campaign’s emotional resonance, Anil Kapoor shared, “In India, weddings are brimming with energy — the music, the colours, the celebrations that bring everyone together. But there’s also a deeply emotional moment when the bride looks around and feels the significance of this life-changing event. What I admire about Brides of India is how it understands that balance: the grandeur of the festivities and the sincerity of the bride’s journey. The jewellery reflects both these nuances with a beautiful clarity.”