PNG Jewellers opened its first showroom in Bihar with the launch of a 4,000 sq ft store on Kankarbagh Main Road, Patna, on December 7 2025. The opening marks the company’s entry into the Bihar market and extends its recent eastward expansion following store rollouts in Madhya Pradesh and Uttar Pradesh.

According to the company, Bihar was identified as a strategic market due to a long-standing customer base from the state that has been shopping at PNG Jewellers’ outlets in other regions. The Patna showroom is intended to cater directly to this demand while strengthening local market engagement.

The new store houses dedicated zones for LiteStyle, PNG Jewellers’ lightweight fine jewellery format, and Silvostyle, its silver jewellery brand. The company stated that both formats are planned to scale into independent standalone stores in future phases of expansion.

Consumers will have access to 15 collections from the brand’s portfolio, including Katha, Pratha, Nakshi, Swarajya, and Ashirvaad. For the Uttar Pradesh and Bihar markets, PNG Jewellers has also introduced Tulika, a region-specific collection developed to reflect local preferences.

To mark the Patna launch, the company announced introductory offers, including zero percent deduction on old gold exchange, a flat 50 percent discount on gold jewellery making charges, and a flat 100 percent discount on diamond jewellery making charges.

The showroom was inaugurated by actor Sushmita Sen, who said, “It is wonderful to see a heritage brand like PNG Jewellers bring its artistry and trust to Bihar. The Patna store will give customers access to exquisite designs and a truly welcoming jewellery buying experience.”

Commenting on the expansion, Dr. Saurabh Gadgil of PNG Jewellers said, “Our expansion into Bihar is a continuation of the historic Peshwa route that shaped our journey across Madhya Pradesh and Uttar Pradesh. Bihar was always on our horizon, not only due to its cultural richness but also because so many of our valued customers in Mumbai come from this state. Patna gives us an opportunity to strengthen that bond and introduce our collections, craftsmanship, and service excellence to a discerning new audience.”

With this opening, PNG Jewellers’ national retail network has expanded to 65 showrooms across India.