Limelight Lab Grown Diamonds has entered the Bhopal market with the opening of its first exclusive store in the city. The store was inaugurated in January 2026 at Roshanpura Square, a key jewellery hub in Bhopal.

The inauguration was attended by Bhagwandas Sabnani, MLA for the Bhopal South-West constituency, along with Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, and Lalit Soni, Regional Partner.

With this launch, Limelight’s retail network now includes over 50 exclusive stores and more than 40 shop-in-shops across 45 cities in India. The Bhopal store forms part of the brand’s strategy to expand beyond metro markets and strengthen its footprint in Central India.

The store showcases lab-grown diamond jewellery set with CVD-grown Type IIA diamonds. The assortment includes solitaires, necklaces, earrings, bracelets and everyday-wear designs. To mark the opening, the company has announced a limited-period inaugural offer, including 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases above Rs 1 lakh.

Pooja Madhavan of Limelight Lab Grown Diamonds said the Bhopal launch supports the company’s retail-led expansion strategy and focus on scaling beyond metropolitan centres. She added that lab-grown diamonds are gaining acceptance due to changing consumer preferences and sustainability considerations.

Chawla said the Bhopal store is a strategic addition to the brand’s Central India growth plan, while Soni noted that Limelight’s national presence and scale were key factors behind the regional partnership.