EKARAA has entered India’s fine jewellery segment with the launch of its first flagship store in Mumbai on February 5, 2026. The 6,700 sq. ft. store marks the brand’s retail debut and also houses its global headquarters.

Located on the second floor of 81 Crest, Linking Road, Santacruz West, the flagship has been positioned as an experience-led retail space. The store brings together bridal, non-bridal and everyday diamond jewellery under one format, aimed at addressing evolving consumer preferences.

The brand’s offering spans multiple collections across price points and craftsmanship levels. These include Classique, focused on core diamond essentials; Prêt, featuring design-led jewellery with coloured and alternative diamond cuts; and Heirloom, which comprises couture bridal and high-jewellery pieces. The Golden Hour Collection highlights yellow and white diamonds inspired by transitional light.

EKARAA works with both lab-grown and naturally mined diamonds, alongside emeralds, sapphires, rubies and pink diamonds. The brand states that materials are ethically sourced, with an emphasis on craftsmanship and customisation.

According to Founder Mehul Jain, who has nearly two decades of experience in the diamond jewellery industry, the brand aims to build a globally recognised Indian luxury jewellery house. “Our vision is to create jewellery that moves beyond occasion and becomes part of a woman’s everyday life,” he said.

The flagship incorporates consultation-led services, custom design support and technology-enabled retail features. EKARAA indicated that future expansion across India and select international markets will follow a measured, large-format retail approach.