Mumbai-based lab-grown diamond jewellery brand Lukson Jewels has reported a sustained 25% month-on-month growth since launch, reflecting rising demand for lab-grown diamond jewellery among younger consumers.

Founded by third-generation diamantaire Anand Lukhi and backed by the 34-year legacy of the JK Star Group, the brand has served over 20,000 customers within its first six months of operations. Lukson also reports achieving over 99% customer satisfaction across product quality, pricing transparency, and overall purchasing experience.

The brand currently offers more than 1,500 jewellery designs across earrings, rings, necklaces, and bracelets set with SGL-certified lab-grown diamonds. New collections are introduced every 15 days, supporting product refresh cycles across online and offline retail channels.

Lukson presently operates five offline retail stores across five cities and plans to expand its physical retail network to more than 30 stores across key Indian markets through exclusive brand outlets and shop-in-shop formats in malls and high street locations.

Speaking on the brand’s growth trajectory, Anand Lukhi of Lukson said, “Lukson was created around a simple insight that modern consumers want jewellery that reflects both personal style and personal values. Lab grown diamonds allow us to offer the same brilliance and craftsmanship associated with fine jewellery while addressing concerns around sustainability and transparency. Our growth validates that conscious luxury is no longer niche. It is becoming the new mainstream.”

As part of its expansion strategy, Lukson plans to increase its lab-grown diamond cultivation capacity to over 400 growing units to strengthen supply reliability and cost optimisation.

Vedant Lukhi of Lukson said, “Our focus has been to build systems that support scale without compromising trust. Vertical integration gives us supply security and cost efficiency, while design innovation and fast collection cycles allow us to stay culturally relevant. The goal is not just growth, but sustainable and disciplined expansion.”