Irasva Fine Jewellery unveiled its first lab-grown diamond collection, ISSHO, on March 26, 2026, at GIGI in Bandra, Mumbai. The launch marks the brand’s entry into the lab-grown diamond segment.

The collection has been developed in collaboration with actor and singer Shibani Akhtar, who contributed to the design direction. The event was attended by industry and entertainment figures including Farhan Akhtar, Karisma Tanna, Zoya Akhtar, Kritika Kamra, Anusha Dandekar, Gaurav Kapoor, Rasika Dugal and Kim Sharma.

The ISSHO collection — meaning “together” — is positioned around themes of individuality and contemporary design. According to the company, the collection reflects evolving consumer preferences towards lab-grown diamonds and modern jewellery formats.

Speaking about the collaboration, Shibani Akhtar said the collection was designed to align with current sensibilities, focusing on versatility and personal expression in jewellery.

The launch signals Irasva’s expansion into a category that has seen increasing traction in recent years, particularly among younger consumers and urban markets. Lab-grown diamonds continue to gain acceptance due to pricing, supply consistency and sustainability considerations.

With ISSHO, Irasva aims to diversify its product portfolio while maintaining its existing design approach. The collection includes pieces intended for both occasion wear and everyday use.

The introduction of a lab-grown line reflects a broader shift within the fine jewellery industry, where manufacturers and retailers are adapting to changing demand patterns and exploring new product segments.