Forevermark Diamond Jewellery, part of the De Beers Group, has opened a new retail store in Patna on Boring Canal Road, a key jewellery hub in the city. The store was inaugurated on April 6, 2026, by actor and producer Neetu Chandra.

The outlet features a ground floor retail format with a stone façade and is positioned as an international brand retail presence for natural diamond jewellery in the city. The store offers a range of everyday diamond jewellery alongside higher-value pieces and bridal collections.

Shweta Harit of De Beers Group and Forevermark said, “Natural diamonds continue to define the highest expression of luxury; rare, authentic and enduring. Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware and appreciative of true value.”

She added that the new store represents an expansion of the brand’s engagement in the market and aims to provide a more immersive retail experience aligned with evolving consumer demand.

The store has been launched in partnership with franchisees Aditya and Adarsh Saraf. Commenting on the development, they said, “We are seeing a growing appreciation for finely crafted natural diamond jewellery. Our partnership allows us to introduce contemporary diamond jewellery collections to customers who seek both meaning and design.”

The store houses 18 collections, including Icon, Avaanti and Twogether, along with select designs developed in Italy. It also includes a dedicated solitaire lounge featuring diamonds ranging from 0.5 carat to 2 carats.

At the launch, Neetu Chandra said, “Natural diamonds reflect resilience, strength and confidence. Being part of this store launch in Patna is significant given my association with the city.”

The opening forms part of Forevermark’s ongoing retail expansion strategy across key Indian markets, with a focus on increasing accessibility to natural diamond jewellery through franchise-led formats.