Divine Solitaires has entered into a retail partnership with Gahana Gems & Jewels to expand the natural diamond solitaire category across Gwalior, Guna and Jhansi. The agreement was formalized following a meeting on April 8, 2026.

The partnership was established after discussions between Jignesh Mehta and Ajay Mangal, resulting in a defined business roadmap focused on scaling solitaire sales in the region.

The plan includes investments in inventory, curated assortments across price points, enhanced in-store visibility, and dedicated category space. Both companies will also undertake joint consumer outreach initiatives to drive awareness and footfall for certified natural diamond solitaires.

The combined solitaire diamond jewellery market across Gwalior, Guna and Jhansi is estimated at approximately Rs 105 crore. The partners aim to capture more than 40% of this market over the coming years through structured retail execution.

As part of the agreement, both companies will maintain ongoing engagement to monitor progress and adjust strategies, with a focus on strengthening the solitaire category at the retail level.

Commenting on the development, Jignesh Mehta said, “Ajay bhai and I had a very honest and productive conversation about where the solitaire category stands today in this region and where it can realistically go. What struck me was the clarity of thinking and the genuine intent to build something meaningful, not just to stock a product, but to own the category in these markets. We have walked away with a clear plan, and I have full confidence that Gahana Gems & Jewels will be a defining name for solitaires across Gwalior, Guna, and Jhansi in the months ahead.”

Ajay Mangal added, “Partnering with Divine Solitaires is a decision rooted in long-term thinking. We see real, growing demand from our customers for natural diamond solitaires, and we now have the right partner, the right assortment strategy, and the right roadmap to meet that demand at scale. This alignment gives us a distinct edge, and we intend to build on it aggressively across all our markets.”

Divine Solitaires currently operates across 200+ stores in over 100 cities, with partnerships positioned around category development and retail execution.