Dassani Brothers has introduced its ‘Shubh Labh’ jewellery collection, now available for viewing and orders across its showrooms and partner retail outlets nationwide. The collection is positioned for broad retail adoption.

The range draws on traditional Indian motifs, including Shubh and Labh symbols and lotus patterns, incorporating themes associated with prosperity and positive symbolism. These elements are integrated into both statement and lightweight designs.

The collection features a mix of Polki, Jadau and diamond jewellery, reflecting the company’s established manufacturing capabilities. Designs combine traditional techniques with contemporary finishes aimed at current consumer preferences.

Product segmentation includes bridal sets alongside lighter, wearable pieces intended for regular use. This approach allows retailers to cater to multiple customer categories within a single collection. Designs are developed for styling across both traditional and modern wardrobes, supporting versatility in merchandising and customer use cases.

From a trade perspective, the collection is structured as a retail-ready assortment, with emphasis on design variety and accessibility. Dassani Brothers indicates that the range is intended to support sell-through across key markets, aligning with retailer requirements for inventory rotation and consumer demand.