Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.
Senco Gold & Diamonds has launched Ti22 by Aham, a men’s jewellery collection combining titanium with gold and diamonds. The collection was launched on August 22 at One8 Commune, Juhu, Mumbai, with actor Harshvardhan Rane announced as its face.
The range includes men’s chains, pendants, ear studs, bracelets, kadas and rings. The designs use titanium alongside gold and diamonds, with the company positioning the collection around everyday wear and contemporary men’s jewellery.
According to Senco, titanium offers strength, lightness, scratch and corrosion resistance, as well as hypoallergenic properties. The collection combines these characteristics with gold and diamonds and is built around clean silhouettes and understated detailing.
Rane said, “The titanium has a strength and simplicity that feels incredibly contemporary, while the addition of gold and diamonds gives the jewellery a distinctive character.”
Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, said Ti22 marks the next step in the company’s contemporary approach to men’s jewellery. “Titanium naturally embodies qualities like strength, resilience and lightness, while gold and diamonds bring a sense of enduring craftsmanship and distinction,” she said.
Ti22 by Aham is available across Senco Gold & Diamonds showrooms, through the Senco app and online.
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