Kumari Fine Jewellery showcases its Luxe Collection and contemporary gold and gemstone jewellery at exhibitions across Mumbai, Ahmedabad and Raipur, engaging HNI consumers and exploring regional demand.
Kumari Fine Jewellery has showcased its collections at lifestyle exhibitions in Mumbai, Ahmedabad and Raipur, using the events to engage consumers and assess regional demand for contemporary fine jewellery. The showcases included Rakhi Regards at Porsche Centre Ahmedabad, Funky Fish in Raipur and The Pink Post Inc in South Mumbai.
At the Ahmedabad event, the brand engaged 150–200 HNI consumers, with interest reported in natural diamonds, ear cuffs and its Luxe Collection. In Mumbai, enquiries from South Mumbai shoppers were concentrated on the Luxe Collection, while the Raipur showcase saw interest in Amethyst jewellery, Royal Rebel Rings and Bold Gold chains.
The brand said consumer interactions indicated growing interest in bold gold bracelets, ear cuffs, flexi necklaces, ceramic accents and stacking rings. Amethyst also recorded interest as consumers explored alternatives to traditional coloured gemstones such as emeralds and rubies.
“Exhibitions provide an irreplaceable touchpoint to directly connect with modern consumers and test regional appetites for design-led real jewellery,” said Supriya Kataria, Founder, Kumari Fine Jewellery.
Kumari plans to expand its omnichannel presence, develop regional assortments and strengthen clienteling initiatives following the exhibitions.
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