GIVA has announced the launch of its new jewellery line, Glow in Motion, and confirmed actor and digital creator Barkha Singh as the face of the collection. The launch forms part of the brand’s ongoing focus on expanding its design-led silver jewellery portfolio and strengthening consumer engagement across channels.

The Glow in Motion collection comprises everyday-wear jewellery designed in 925 sterling silver. According to the company, the range emphasises movement-driven design, with pieces developed to reflect light through fine detailing and contemporary silhouettes. The collection includes necklaces, earrings, rings and bracelets positioned for regular use rather than occasion-led purchases.

The launch is supported by a marketing campaign featuring Barkha Singh, who appears across brand communication assets highlighting the collection’s design intent. GIVA stated that the campaign has been rolled out across digital platforms, television, outdoor media and in-store touchpoints, aligning with its omnichannel retail strategy.

Barkha Singh’s association with the brand is aimed at strengthening GIVA’s connection with younger urban consumers who engage with jewellery as part of daily styling. The collaboration follows the brand’s broader approach of working with public figures to support category visibility rather than focusing on single product endorsements.

From a trade perspective, the launch reflects continued momentum in India’s organised silver jewellery segment, where brands are increasingly investing in design innovation, scalable manufacturing and structured marketing. GIVA’s use of CNC-assisted processes and standardised silver specifications is intended to support consistency across both online and offline retail channels.

The company currently operates through a mix of direct-to-consumer platforms and physical retail stores, and the Glow in Motion collection will be available across its distribution network. The launch also aligns with the brand’s focus on expanding its presence in accessible fine jewellery categories, including silver and lab-grown diamond jewellery.

With Glow in Motion, GIVA adds another design-focused collection to its portfolio, reinforcing its positioning in the contemporary silver jewellery space while leveraging celebrity-led campaigns to support nationwide visibility.