Bollywood actors Aamir Khan and Ranbir Kapoor have invested an undisclosed amount in QWEEN, a luxury jewellery brand that is preparing to debut in the Indian market in early 2026. The investment comes ahead of the brand’s planned retail rollout in key metro cities.

QWEEN is positioning itself as a contemporary luxury jewellery brand focused on natural diamonds, coloured gemstones, gold and silver. According to the company, its India entry will begin with large-format experiential retail stores designed to offer an immersive shopping environment rather than a conventional jewellery showroom format.

The brand’s initial expansion plan includes opening its first stores in Bengaluru and Delhi. Each location is expected to span between 5,000 and 6,000 sq ft, with a curated assortment aimed at both everyday wear and occasion-led jewellery consumption. QWEEN has indicated that it will introduce more than 20 collections at launch, comprising over 3,000 stock keeping units.

QWEEN is backed by strategic investment from Rosy Blue, the international diamond group, and Japan-based luxury retailer Kashikey Co. Ltd. The partnership is expected to support the brand’s sourcing, supply chain and long-term retail expansion strategy in India. The financial terms of these investments have not been disclosed.

In statements issued alongside the announcement, both Aamir Khan and Ranbir Kapoor said their decision to invest was based on the brand’s focus on design, craftsmanship and ethical sourcing. The actors are investors in the business and are not involved in day-to-day operations.

The India launch comes at a time when organised jewellery retail continues to expand, with brands experimenting with new store formats and storytelling-led retail to engage younger consumers. Industry observers note that celebrity-backed investments have become increasingly common in the jewellery and lifestyle segments, particularly in premium and luxury categories.

QWEEN’s entry adds another player to India’s evolving luxury jewellery landscape, where established domestic retailers and new-format brands are competing to capture urban, design-conscious consumers. Further details on pricing strategy and store timelines are expected closer to the official launch.