Akoirah reported increased sales and footfall across its stores in Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign held in April 2026. The initiative was centred on a diamond jewellery draw linked to every purchase. Pune recorded growth of up to 307%, while Vashi saw a 103% rise during the campaign period, indicating strong festive demand. High-footfall locations such as Palladium and Pune reported higher customer engagement levels.

The campaign encouraged participation across all store locations, with the draw mechanism adding an experiential element to in-store shopping. Store teams reported consistent customer interest throughout the campaign. In terms of product demand, solitaire rings and earrings emerged as key categories, reflecting a preference for design-led jewellery suited to both occasion wear and everyday use. The campaign concluded on April 19, with winner announcements conducted in-store across locations. Palladium and Pune were among the top-performing stores during this period.

Commenting on the campaign, Namita Kothari of Akoirah by Augmont said, "Akshaya Tritiya has always been a significant moment for us, and this year's response exceeded our expectations. The lucky draw added a layer of excitement to the buying experience, and it was encouraging to see customers engage with it so enthusiastically across all our locations. The numbers from Pune and Palladium are particularly gratifying, and they reinforce our belief that a well-designed in-store experience can drive real results."

The results indicate growing consumer interest in experiential retail formats, where in-store engagement plays a key role alongside product offering.