VBJ will hold a two-day jewellery sale and exhibition in Madurai on August 26 and 27, featuring gold, diamond, solitaire and precious stone jewellery at Fortune Pandiyan Hotel.

Ekatra Jewels has raised Rs 10 crore from strategic investors within 100 days of launch, taking its valuation to Rs 100 crore to support expansion and product development.

P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

Khandelwal Jewellers marked 16 years of supporting employees’ children’s education this Independence Day, covering school fees and learning expenses for more than 75 students annually.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

Sabyasachi Mukherjee has entered a multi-year collaboration with New York’s Metropolitan Museum of Art, beginning with a high jewellery collection inspired by Byzantine art and craftsmanship.

PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

MCX silver futures rose Rs 2,134 per kg on August 10, while gold declined Rs 360 as investors booked profits and awaited US inflation data for rate cues.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

With IIJS Bharat – Premier 2026 set to expand in scale and ambition, Shaunak Parikh, Vice Chairman of GJEPC, outlines the strategy for the show, export growth, and industry priorities, in a conversation with Dhwani Rathod.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.