As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

Aisshpra Gems & Jewels launched its 14th showroom in Alambagh, Lucknow on March 19, 2026, expanding presence in Uttar Pradesh and strengthening focus on trust-led, customer-centric jewellery retail formats.

Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

Angara introduced personalized engraving across its ring collection on February 26, 2026, available online in India and globally, expanding customization options as demand grows for individualized fine jewellery purchases.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Kanakratna Exim Private Limited has expanded its product portfolio with the launch of a dedicated 14KT precious gold jewellery category, targeting demand for lightweight, durable and cost-efficient gold jewellery.

Zaveri Bros strengthens its South Indian luxury footprint with a new boutique in Bengaluru’s Sadashivanagar and introduces its precision-cut Hearts & Arrows diamonds, unveiled by the Mysore princesses.

Customisable pieces blend timeless craftsmanship with modern bridal style