As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Kalyan Jewellers has opened a new showroom on Leicester’s Golden Mile on December 2 2025, marking its first UK entry and supporting the brand’s ongoing international expansion across key diaspora markets.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

Aisshpra Gems & Jewels, Uttar Pradesh’s trusted jewellery house since 1940, expands its footprint with Sultanpur’s largest showroom, offering diverse collections, heritage craftsmanship, and transparent pricing, inaugurated by Cabinet Minister Shri Nand Gopal Gupta ‘Nandi’.

Harit Zaveri Jewellers launches Lagan, a versatile bridal jewellery collection inspired by India’s cultural heritage, celebrating the bride and her loved ones with timeless gold craftsmanship, heirloom appeal, and contemporary wedding elegance.

This wedding season, Harit Zaveri Jewellers unveils Lagan, a captivating bridal collection that celebrates love, family, and the timeless traditions woven into every Indian wedding. Inspired by royal textiles, intricate embroidery, and architectural grandeur, Lagan brings together artistry, heritage, and modern elegance — offering versatile gold and Polki jewels designed for the bride and every woman who shares in her joyous journey.

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

As the glow of Karwa Chauth illuminates homes across India, Kalyan Jewellers brings a curated collection of jewellery that captures the essence of love, devotion, and timeless elegance

Kalyan Jewellers, one of India’s leading jewellery retailers, strengthened its presence in Assam with the launch of a new showroom at K.C Gogoi Path, Khalimari, Dibrugarh. The store was inaugurated by actor Genelia Deshmukh, marking a significant milestone in the brand’s expansion in the Northeast.

Harit Zaveri Jewellers has unveiled Rangat, a bridal jewellery collection inspired by the vibrant hues, emotions, and traditions of the Great Indian Wedding. Designed to be more than just adornment, Rangat is positioned as a tribute to the love, memories, and cultural richness that define wedding celebrations.

Kalyan Jewellers, one of India’s leading and most trusted jewellery brands, is set to open its newest showroom at Dogra Chowk, KC City Centre – Hotel Vivanta in Jammu.