The actor has been signed on for their brand new campaign 'Now is the Time'

About 60 per cent of the demand for fine silver jewellery is coming from North India, while the rest from the South, with much of it coming from metros and tier-I cities

Singer Rahul Vaidya and actress Disha Parmar tied the knot in Mumbai earlier this week adorned in Anmol’s statement jewels

Jadau jewellery is not easy to manufacture – from specialist karigars to expensive uncut diamonds and top of the line precious stones and comparatively large amount of gold – it needs all of it apart from time and expertise; streamlining all these factors of production during the pandemic is no mean feat. Manufacturers share their experience

Kalyan Jewellers' brand ambassador Ritabhari Chakraborty’s is seen in an all new avatar, portraying the three very distinct personifications of Durga Maa

From celeb lovers, practical-minimalists to the quality-conscious who sees deep value in craftsmanship and someone who wants to look completely traditional head to toe, here’s our dictionary on bridal personality types and the kind of jewellery they would ideally wear says Vijetha Rangabashyam

Celebrity Endorsements Vs Social
Media Influencers

IJ Jewellery Trend Survey From

Asia is a “growing and perceptible market to diamond jewellery," says Nirav Modi. 

Fascinating new collection from Popley Eternal is made of diamonds and represents modern, over-the-top glamour that can be paired with anything.

By bringing Deepika on board, Tanishq continues its journey of celebrating the value of true relationships.