The new demi-fine jewellery edit explores the symbolism of blue through contemporary designs inspired by protection, intuition and the mystique of the evil eye.

Dassani Brothers’ new Polki capsule blends traditional elephant symbolism with uncut diamonds, emeralds, pearls and vibrant colourstones.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

The Patna-based jeweller has launched a 10-day in-store activation around the film, combining jewellery visibility with a purchase-linked movie ticket offer.

The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.

Abu Jani Sandeep Khosla launched its first jewellery collection in September 2026, with Dimple Kapadia as muse and collections inspired by Indian embroidery, motifs and symbolism across multiple ranges.

Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rajasthan Chief Minister Bhajan Lal Sharma has urged Jaipur and Yamanashi jewellery associations to deepen technology and investment cooperation during a meeting with a Japanese delegation

IAGES and SPJIMR have launched a six-month executive programme for young gold and jewellery business leaders, covering finance, strategy, technology, governance and family business.

Sabyasachi Mukherjee and The Metropolitan Museum of Art have unveiled a six-piece jewellery collection drawing on imperial medallions, architecture, statuary and religious imagery from the museum’s collection.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Sabyasachi Mukherjee has entered a multi-year collaboration with New York’s Metropolitan Museum of Art, beginning with a high jewellery collection inspired by Byzantine art and craftsmanship.