Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

VBJ, Vummidi Bangaru Jewellers has reopened its Vummidi Silverware showroom on Anna Salai, Chennai, with an 8,000 sq. ft. retail space to expand its silver jewellery and silverware offering for customers.

Ahead of the India-UK CETA taking effect on July 15, 2026, GJEPC hosted a London Buyer-Seller Meet to connect Indian exporters with UK buyers and expand bilateral gem and jewellery trade.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

JAS 2026 opened on July 3 at JECC, Jaipur, where the Jewellers Association Jaipur signed an MoU with Dubai Jewellery Group to strengthen bilateral jewellery trade and industry collaboration.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Jewellers Association Jaipur will organize JAS 2026 from July 3-5 at Novotel Jaipur Convention Centre, featuring 351 exhibitors, international delegates, trade buyers and a Dubai Jewellery Group partnership.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

Thangamayil Jewellery has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES), strengthening its commitment to industry standards and responsible practices across its retail operations in Tamil Nadu.