Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

While multipurpose jewellery is seeing rising interest, exhibitors at IIJS Bharat Signature 2026 say that it might be a bit too early to call it a trend, finds out Khursheed Mistry.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

Actor Kapil Sharma filmed a key scene at DP Abhushan in Madhya Pradesh for Kis Kis Ko Pyar Karoon 2, featuring an on-screen diamond ring purchase as part of the film’s narrative.

PMJ Jewels opened a new store in Anakapalle on December 1 2025, inaugurated by Chief Guest Shri Ramkey, alongside the launch of a 10-day jewellery exhibition at the premises.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

Estele launches a new lightweight jewellery edit crafted for bridesmaids and wedding guests seeking style without discomfort, offering easy-to-wear designs ideal for sangeets, receptions and high-energy celebrations.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.