Building Legacy with a Modern Touch: Sangeeta Boochra
Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal
Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Celebs or influencers?
Celebrity Endorsements Vs Social
Media Influencers
MR. & MRS. KHILADI, THE NEW FACE OF PC JEWELLER
PCJ announces a partnership with Bollywood power couple Akshay Kumar and Twinkle Khanna to be the company’s brand ambassadors.
Swarovski supports Indian Institute of Jewellery Annual Convocation
“Parinam 2015†is an annual exhibition and convocation ceremony offers students a platform to showcase their talent.
Tanishq announces exchange offer for old gold jewellery and coins
The offer aims at providing jewellery enthusiasts the opportunity to extra karats on purchase of gold and diamond jewellery...
GIA Symposium to showcase nearly 1000 gems, jewellery and sculptures...
The Steinmetz “Sunrise,†a cushion cut 100.67-carat fancy intense yellow diamond is amongst the fabulous pieces on display.
Orra captures luxury on celluloid
Set against the backdrop of a heritage palace, the new TVC pays tribute to the grandeur diamonds set in platinum that are “Impossible to Hideâ€.
Anmol Jewellers celebrate their 25th anniversary
A grand celebration at the Grand Hyatt marked the 25th anniversary of Anmol Jewellers.
Celebrity endorsement clicks - Aastha Kala
Celebrity has become a medium to gather attention and mileage...
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