Beyond bonuses: How expensive gifts to employees enhance brand visibility
Giving expensive gifts to employees creates a ripple effect that goes beyond momentary fame. Employees not only feel valued and recognized, they end up becoming brand messengers as they take to social media to share their stories. The brand, thus, gets associated with values, class, and a reputation for generosity, discovers Suneeta Kaul
IIJS Tritiya: Quiet Confidence in a Changing Market
IIJS Tritiya 2025, held in Bengaluru, showcased the resilience and innovation of India’s gem and jewellery industry amid global headwinds. With cautious, yet committed buyers, strategic government support — including the announcement of a proposed mega jewellery park — and a strong emphasis on craftsmanship and technology, the show reinforced India’s growing stature in global jewellery trade
Chennai-based Chellani Jewellers Surprises Employees with Diwali Gifts of Vehicles
Eight employees of Challani Jewellery Mart received cars while 18 were gifted bikes, as the owner, Jayanti Lal Chellani honoured them for their staunch support during tough times
60% decline in footfalls: here's how jewellers are coping & mentally preparing themselves amidst COVID-19 panic
Mass shutdowns, fear and panic have become the order of the day. While consumers are barely seen shopping for jewellery, stores are mentally preparing themselves to do what it takes to protect themselves from the deadly virus, and yes that means even shutting down indefinitely
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