Vummidi Bangaru Jewellers launches Akshaya Tritiya campaign
Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.
Glow by Kirtilals Wins Emerging Brand of the Year at RJCE South 2026
Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.
Jos Alukkas Launches AR-Based Virtual Try-On Feature on Online Store
Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.
Self-Purchase by Women is Reshaping Jewellery Retail
Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.
VBJ Since 1900 Launches MS Dhoni Signature ‘Lucky 7’ Platinum Bracelet
VBJ Since 1900 unveiled the MS Dhoni Signature ‘Lucky 7’ Bracelet in Chennai on 11 December 2025, created under PGI’s Men of Platinum initiative to expand men’s platinum jewellery offerings.
GIVA launches multi-city campaign for Exchange Fest rollout
GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.
DGFT Adds Ahmedabad Airport to India’s Hand-Carriage Export Network
DGFT’s December 1 notification includes Ahmedabad Airport in the hand-carriage system, enabling faster gem and jewellery exports as Customs prepares SOPs following GJEPC’s representation to authorities.
Malabar Gold & Diamonds Unveils Grand 15th Edition of ‘Brides of India’ Campaign, Celebrating India’s Diverse Bridal Heritage
Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.
Meenu Subbiah Launches “Pettagam” – India’s First Private Museum Dedicated to Chettinad Jewellery
Rooted in Chettinad history, “Pettagam” showcases traditional craftsmanship, global influences, and evolving jewellery aesthetics, offering visitors an immersive journey through the region’s storied legacy and contemporary reinterpretations.
VBJ since 1900 unveils ‘Divine Diwali’ - A Celebration Of Light and Legacy
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, ushers in the festive season with Divine Diwali – a celebration of light and legacy, presenting to its connoisseurs
VBJ since 1900 powers the 8th edition of D2D Chennai Marathon 2025
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand proudly powered the 8thedition of the D2D Chennai Marathon 2025, held recently — a purpose-driven initiative that went beyond partnership to become a heartfelt celebration of endurance, compassion, and community
Glitter and Grit: India’s Jewellers Shine on the 2025 Hurun Rich List
The M3M Hurun India Rich List 2025 captures how jewellers continue to illuminate the nation’s economy and imagination
JJS Synergy – Roadshow in preparation for the December Show
In the run up to JJS 2025, a roadshow was held in Chennai at Hotel Taj Coromandel on October 4, 2025, with prominent jewellers from the city attending the event.
VBJ Since 1900 Launches Its First-Ever Grand Jhumka Festival in Chennai
VBJ Since 1900 has launched its first-ever Grand Jhumka Festival, a month-long celebration of India’s iconic jhumka jewellery. Showcasing gold, diamond, and silver designs that blend South Indian heritage with modern elegance, the collection caters to Gen Z buyers, working professionals, and seasoned collectors, highlighting timeless craftsmanship, versatility, and contemporary style.
Vaani Kapoor Stars in Jewelbox’s First Diwali Campaign Celebrating Family Bonds and Diamonds
Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”
