Sabyasachi Mukherjee and The Metropolitan Museum of Art have unveiled a six-piece jewellery collection drawing on imperial medallions, architecture, statuary and religious imagery from the museum’s collection.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Sabyasachi Mukherjee has entered a multi-year collaboration with New York’s Metropolitan Museum of Art, beginning with a high jewellery collection inspired by Byzantine art and craftsmanship.

Jos Alukkas has announced its Onam campaign from August 8 to 26 across Kerala showrooms, combining offers on gold, diamonds and platinum with a consumer engagement initiative.

The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.

Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

The International Institute of Gemology will hold its 32nd Convocation on August 11, 2026 in Mumbai, recognizing 150 graduates and highlighting AI’s role in future gems and jewellery education.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Aisshpra Gems & Jewels concluded the inaugural Retail Connect 2026 in Gorakhpur, bringing together 40 manufacturers, 80 buyers and 17 stores to integrate frontline customer insights into merchandise planning.

Saggar Mehra Couture has partnered with jewellery designer Nipun Khanna to launch Vanraaj, a menswear and fine jewellery collection inspired by modern royalty, combining couture craftsmanship with jewellery design.

GJEPC hosted a networking meet in Tashkent on July 14, bringing Indian gem and jewellery exporters together with Uzbek trade stakeholders to explore partnerships and strengthen bilateral business opportunities.

SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

GJEPC met officials at the Embassy of India in Bangkok to strengthen India-Thailand gem and jewellery trade ties and promote Thai buyer participation at IIJS Bharat Premiere 2026 in Mumbai.