The festive offer, available from October 26 to November 6, includes assured gifts, a lucky draw offering 100% cashback vouchers to 10 customers and price protection.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Keemti Jewels has opened its third Delhi-NCR store in Gurgaon in August 2026, taking its India retail network to 11 stores as the lab-grown diamond brand expands nationwide.

Bengaluru-based laboratory-grown diamond jewellery brand Aukera has secured Rs 90 crore in debt funding led by Alteria Capital to support retail expansion, product development, omnichannel growth and hiring across India.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

IAGES, a self-regulatory body, has crossed 100 accredited partners across 550+ outlets in 240 cities on May 5, 2026, strengthening standardization, transparency, and industry-wide adoption of its accreditation framework.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.

The Indian Association of Gold Excellence and Standards (IAGES) urges consumers across India to verify retailer accreditation before buying gold this Akshaya Tritiya, promoting transparency, ethical sourcing, and trust in jewellery transactions.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.