Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

INSTORE has acquired the JA New York trade shows from Emerald, aiming to strengthen retailer-supplier engagement, education and business networking while repositioning the event within the US jewellery trade calendar.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

Jewels by Queenie and Treasures by Tiara have launched a concept jewellery and café retail space on Mumbai’s Peddar Road, combining experiential jewellery retail with hospitality and design-led merchandising.

India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.