P. N. Gadgil & Sons opened a new showroom in Pune on April 7, 2026 and introduced its 9KT gifting collection across 34 stores to expand everyday jewellery offerings.

Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

Divine Solitaires introduced 4–9 pointer diamonds meeting its 123-parameter standards at GJS 2026, Mumbai, following six months of R&D, targeting growing demand for precision-crafted lightweight diamond jewellery.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.