Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Kumari Fine Jewellery introduces a Gudi Padwa collection in Mumbai, March 2026, featuring Maharashtrian-inspired designs, including naths and festive jewellery, responding to demand for culturally rooted yet contemporary wearable pieces.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

As the country prepares to celebrate Chhath Puja — a festival that honours the Sun God and the life-giving forces of nature — Kalyan Jewellers unveils a radiant festive collection that captures the spirit of devotion, purity, and prosperity.

As the festive season approaches, Mia by Tanishq, one of India's leading fine jewellery brands, unveiled its latest collection, 'Manifest'

This Diwali, Heer by GIVA redefines festive jewellery with a new collection that fuses the timeless purity of gold with the brilliance of lab-grown diamonds, offering modern, sustainable pieces designed for women who value elegance, meaning, and mindful luxury.

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

DiAi Designs’ latest wedding and festive jewellery edit celebrates love, tradition, and modern style with pieces crafted from lab-grown diamonds and recycled gold. From personalised mangalsutras to statement rings and versatile necklaces, the collection blends timeless elegance with contemporary flair, offering designs that capture the joy and meaning of weddings and festive celebrations.

PP Jewellers by Pawan Gupta launches its Navratri Hues festive jewellery collection, celebrating the nine colours of Navratri through a range of gold, diamond, polki, and gemstone pieces. The collection combines tradition with contemporary elegance, offering statement chokers, layered rani haars, jhumkas, and everyday wearables, perfect for gifting or festive wardrobe additions.

India’s festive gold demand is likely to dip this year as soaring bullion prices threaten to dampen jewellery purchases, industry experts warn.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.

As Ganesh Chaturthi ushers in a season of devotion, joy and celebration, jewellery brands are rolling out festive collections that blend tradition with modern design. This year, Lukson Jewels, Aupulent Jewellery and Nishani Studio have introduced curated selections that offer a mix of sustainability, luxury and affordability for those looking to elevate their festive wardrobe or gift loved ones.

Dassani Brothers has launched a new festive jewellery line, ‘Sumukha’, to mark the onset of Ganesh Chaturthi. The collection draws inspiration from one of Lord Ganesha’s epithets, meaning “the one with a beautiful face,” and celebrates devotion through timeless Polki and Jadau artistry.