The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.

Titan-owned jewellery brand plans to expand beyond its traditional sub-?50,000 positioning, targeting higher-ticket diamond and gemstone purchases as it charts its next phase of growth.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.

Senco Gold & Diamonds has partnered with Olocker to offer free jewellery insurance on qualifying purchases, covering snatching, robbery and housebreaking risks to customers across the retail network.

The government plans to make silver jewellery hallmarking mandatory from October 2026, expanding BIS oversight as silver consumption, prices and jewellery trade volumes rise.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

BIS says over 77 lakh silver jewellery pieces and artefacts received HUID hallmarking since September 2025, with southern India accounting for 62% of hallmarking activity.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

Gadgil on family restructuring, budget-conscious gold buying, bridging legacy with a digital-first generation, and why his new book, Choosing Gold, is his story first and a PNG story second.

Aura Bling Jewels has launched its Saubhagya mangalsutra collection in Nashik, featuring 25 lightweight designs with interchangeable pendants, Italian-design chains and 18K gold plating.