Divine Solitaires said rising gold prices and changing consumer sentiment are encouraging buyers to consider natural diamonds for milestone purchases, while supporting India’s diamond manufacturing and export ecosystem.

World Gold Council says India’s increase in gold import duty from 6% to 15% could reduce 2026 jewellery and investment demand by 50-60 tonnes amid weaker sentiment and higher unofficial inflows.

Gemfields sold 183,385 carats of higher-quality rough emeralds in Bangkok and online during May 2026, citing stable demand, cautious buying sentiment and macroeconomic pressures affecting coloured gemstone trading.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.

As India raises gold import duty to 15%, leading jewellery players and trade bodies support gold conservation measures while warning of liquidity pressure, export challenges and rising risks to MSMEs.

The Finance Ministry has increased customs duty across multiple precious metal and jewellery categories, impacting gold, silver, platinum findings and recycled precious metal imports effective from May 13, 2026.

India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

World Gold Council’s Q1 2026 report shows global gold demand rose 2% year-on-year as record prices reduced jewellery volumes but boosted bar, coin and ETF investment demand worldwide.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.