IGJS Jaipur 2026 draws 230+ international buyers across 30 countries
GJEPC’s IGJS Jaipur 2026, held April 9–11 in Jaipur, hosts 85 companies and over 230 global buyers, reinforcing India’s sourcing position amid geopolitical shifts and evolving trade dynamics.
Dhirsons Jewellers Launches ‘Sone Ka Rishta’ Campaign for Akshaya Tritiya
Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.
Everyday Diamond Wear Gains Ground in India, Says De Beers
De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.
New-Age Gold Balances Wearability with Subconscious Investment Value
As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.
Bharat Diamond Bourse hosts Leadership Series with MUBRI and WGC executives
Bharat Diamond Bourse organized a Leadership Series session in Mumbai featuring MUBRI President Ali Pastorini and WGC India CEO Sachin Jain, addressing Latin America demand, trade barriers, and domestic market outlook.
Aisshpra Gems & Jewels opens 15th showroom in Gonda
Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.
Natural Diamond Council launches World Diamond Day globally on April 8
Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.
Tanishq launches ‘Hues’ natural gemstone collection, expands category focus
Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.
De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
Buyer Fatigue Tests Exhibitors Amid Back-to-Back Trade Shows
As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod
GJS April 2026 to Open with Chandrashekhar Bawankule; GJC Unveils ‘Akshay Kala’ Theme
GJC will host the 9th GJS from April 4–7 in Mumbai with over 400 exhibitors, Manthan conclave, Mindspeak seminars, and Chief Guest Chandrashekhar Bawankule anchoring the opening.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
De Beers Releases Great Indian Diamond Archive Featuring 12 Historic Stones
De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.
Jaipur Watch Company Launches Maharana Pratap Stamp Automatic Watch
Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.
Shivam Jewels Selected as De Beers DTC Sightholder
Shivam Jewels, a Surat-based diamond manufacturer, has been appointed a De Beers DTC Sightholder in March 2026, marking a rare addition to the list and strengthening India’s presence in primary rough supply.
