Edstead Releases Docu-Series on Four Indian Jewellery Heritage Houses
Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.
CaratLane Unveils Festive Jewellery Collections ‘Sol & Luna’
CaratLane has introduced two new jewellery collections, Sol & Luna, inspired by celestial bodies, to coincide with regional New Year celebrations and Akshaya Tritiya
Men of Platinum's 'Man of Platinum of the Match' Contest Elevates T20 Cricket World Cup Fan Experience with Extraordinary Prizes
As the T20 Cricket World Cup approaches, PGI India’s Men of Platinum is set to enhance the excitement of cricket fans with its 'Man of Platinum of the Match' contest
WGC Launches Marketing Campaign - Power your portfolio with gold
The campaign aims to create awareness on gold's role in an investment portfolio and drive adoption amongst new-age young investors
Men Of Platinum Contest Winners Interact With K L Rahul Over a Virtual Meet & Greet
Strengthening its association with leading cricketer KL Rahul, the brand offered a unique experience to its contest winners
Silver start-up GIVA launches ad campaign with Anushka Sharma
The advertisement shows the actor experimenting with silver jewellery to find a perfect match, only to finalise upon a pair of earrings after seeking approval from her pet dog
KL Rahul talks about “The League of Platinum Men”
The six-part miniseries, hosted by Archana Vijayan, featured candid conversations with KL Rahul
'You are gold' campaign launched to lure youth towards gold jewellery
The World Gold Council unveiled a multi-media campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Indian consumers. The integrated campaign that will be rolled out in two phases through 2021, aims to attract millennials and gen-Z by building a meaningful context of role of gold jewellery in their contemporary expressions
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