IAGES Launches Festive Campaign to Promote Jeweller Accreditation Checks
The Indian Association for Gold Excellence and Standards has released the first of three films under #PehlaCheckIAGES, urging consumers to verify jeweller accreditation before purchasing or exchanging gold.
IGM crafts RamMudra - Kuberdev ka Sona to celebrate ‘Divine Blessed Gold’ in festivities
India Gold Metaverse carves a distinct niche in the festive bullion market with the launch of RamMudra – Devya Sona. Crafted from 100 per cent recycled domestic gold and backed by blockchain certainty, the brand offers retailers and buyers a compelling faith story that completes the sacred Dhanteras and Diwali puja traditions.
KISNA Rolls Out Festive Campaign Across 300+ Billboards
KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.
PNGS Reva Diamond Jewellery Reports 35% Festive Sales Growth, Expands to 39 Stores
PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.
Your Store Has an Address. Your Brand Does Not Need One
Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
Joyalukkas Offers Additional Rs 150 Per Gram on Old Gold Exchange
Joyalukkas’ Old Gold Exchange campaign runs from July 10 to August 9, 2026, offering customers an additional Rs 150 per gram over the prevailing exchange value of old gold jewellery.
Reva Names Sharvari Wagh as First Brand Ambassador
PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.
Kalyan Jewellers Launches Gold4India Initiative to Reduce Gold Imports by 5 Tonnes
The four-pillar initiative focuses on old gold exchange, gold monetisation, community outreach and wider adoption of 18K jewellery to encourage domestic gold recirculation.
De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
Solitario Lab Grown Files DRHP for BSE SME IPO to Fund Retail Expansion
Solitario Lab Grown Limited has filed its draft prospectus for a proposed SME IPO, with proceeds from the fresh issue earmarked for 20 new exclusive brand outlets and 75 shop-in-shop counters across India.
P N Gadgil & Sons Appoints Sonali Bendre as Brand Ambassador
The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.
Zinara Raises Rs 3.61 Crore in Pre-Seed Round Led by Nine Jewellery and IPV
The lab-grown diamond jewellery startup will use the funds to strengthen its team, marketing and supply chain as it expands its business.
Mayavé Jewellery Opens Five Stores Across Delhi NCR in 45 Days
Lab-grown diamond jewellery brand Mayavé, from the house of Dholakia, has expanded across Delhi NCR with five stores in Noida, Ghaziabad, Gurugram, Dwarka and Netaji Subhash Place.
Reva Diamonds Reports 46% Q2 Revenue Growth, Expands Retail Network to 38 Outlets
The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.
